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[Katty Williams]

Katty Williams

Participant

Label each list clearly so you can find them again easily and also track performance.

#1299

[Arnold Taylor]

Arnold TaylorVerified

Participant

When you create an email campaign, the key metrics for success are the growth and quality of the subscriber list. You should look at creating lists that are segmented by type. That can be by audience, preference, or category but avoid putting every contact into one pot and hoping it will work!

#1314

[Matey Walker]

Matey Walker

Participant

The nature of using email for inbound marketing means that your leads are warmer as they have greater intent and interest in your business. It also means the Return on Investment is higher and costs can be lower as inbound email lists tend to have lower subscribers.

#1324

[Harold Newman]

Harold Newman

Participant

Email is a great way to engage with prospects who have already shown an interest in your company, product, or service. They do this by opting in or signing up as a subscriber to a newsletter.

#1333

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